Blog Indiana 2012–a.k.a. #BIN2012

Official logo for BlN2012

Slingshot SEO graciously paid for the entire editing (and networking) team to go to Blog Indiana 2012. The speakers were great, I really feel like I learned a lot from people like Allison Carter, Erik Deckers and Michael Reynolds. You could say they’re largely the reason I started this blog, actually.

One of the most notable aspects of Blog Indiana took place on the Internet, though. Just look up the official hashtag #BIN2012, and you can get a peek into the discussion that was happening behind the scenes between some of the most brilliant Hoosier social media marketers. There is, of course, some discussion of hipsters and muffins, too. Because really, why not?

Twitter feeds for the hashtag were shown during breaks, lunches and intermissions. Some presenters even used a more specific hashtag to create a new discussion on their own subject. Kelly Knutson, specifically, used it as a way to let people ask questions. People tweeted their questions; she answered them. There was no interrupting the flow to wait for someone to shyly raise their hand, it was all right there.

It was my first experience semi-live blogging an event, and it was really quite fun! Being a part of a larger conversation (a lively, moving one instead of a passive one), was really great. It’s the future of Powerpoints–engaging the audience and creating conversations. It says a lot about us as an audience that we’re no longer content to sit and listen to someone telling us things. We need to be interacting with others, thinking beyond and participating. It’s different than “the usual,” but I think it’s indicative of growth. We’re no longer expected to sit still and listen to teacher talk, we’re taking an active role in our educations.

So, a big thank you to Slingshot SEO for sending us, and to Blog Indiana for being so amazing!

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